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Certificate in Introduction to Digital Marketing

Enrol Today And Pay No Course Fees Until December 2021

Gain Career-enhancing Knowledge

From SEO and paid search to email marketing, this course covers everything you need to know to deliver successful marketing campaigns, based on a firm understanding of digital marketing best practice. 

Build a Cogent Marketing Strategy 

A strong and clear strategy is at the heart of any successful marketing effort. With a little help from this course, you will be able to create your own to deliver a quantifiable return on investment in no time. 


Enrol today from
only £9.99/mo

100% online learning and assessment

Self-paced study

Study around other commitments

24/7 access to online learning

100% online learning and assessment

Self-paced study

Enrol today from
only £9.99/mo

Study around other commitments

24/7 access to online learning

Key Points

Understand digital marketing best practices 

Learn how to develop a strong marketing strategy 

Discover how to deliver marketing campaigns with confidence

Enhance your career in as little as 10 weeks

Learn without restriction in the way that suits you best

Study with ease around your work and personal commitments


Digital marketing is an essential part of any business, which is why it has become one of the fastest-growing and most exciting industries in the world.

If this sounds like an industry you would like to be a part of, our Introduction to Digital Marketing online course will teach you everything you need to know to kick-start your digital career.

The course will introduce you to key digital marketing principles and techniques, which will allow you to plan and execute successful digital marketing campaigns that deliver a quantifiable return on investment. 

You will discover how to utilise social media, search engine optimisation (SEO), paid search and email marketing for effective marketing campaigns, as well as how to build a coherent marketing strategy using SMART objectives, timescales and budgets.  

Whether you’re familiar with digital marketing but would like to refresh your skills or are a budding marketeer, this course will equip you with the understanding and skillset upon which any successful digital marketing career is founded. 

Getting Started 

learndirect is the UK’s leading distance learning college, so there’s no need to worry about attending physical classes when you study with us. 

When you enrol on your Introduction to Digital Marketing course, you will be provided with 24/7 access to our innovative online portal, within which your entire course will be sat waiting for you. 

Because of this, you can commence your studies straight away and enjoy the flexibility of learning at a time and pace that suits you. There are no timetables other than the ones you set yourself.  

What’s more, you will be assigned your very own tutor to help you through your studies. They will offer valuable feedback on your assessments and suggest areas for improvement so that you can fulfil your potential and get the most out of your learning. 

Unit 1:  An introduction to digital marketing

On completion of this unit you will:

  • Understand what digital marketing is, and how it differs from traditional marketing techniques.
  • Understand how content can be marketed digitally.
  • Understand how inbound and outbound digital marketing strategies vary.
  • Understand the legal responsibilities related to digital marketing

Unit 2: Understanding your audience

On completion of this unit you will:

  • Understand the types of content that can be marketed digitally, and how this can benefit an organisation.
  • Understand what the buyer’s journey is, and how it can impact digital marketing activities.
  • Understand why competitive research is important in digital marketing, and what tools are available to help.
  • Understand what tools can be used to help an organisation identify their target audience, and how knowing this information can improve the chances of digital marketing success.

Unit 3: Creating a digital marketing strategy

On completion of this unit you will:

  • Understand what a digital marketing strategy is, and what impact not having one could have on an organisation.
  • Understand how digital marketing trends evolve and how this can impact on a digital marketing strategy.
  • Understand the costs associated with digital marketing, and how to set an appropriate budget.

Unit 4:  Setting your objectives

On completion of this unit you will:

  • Understand what SMART objectives are, and why they are important in digital marketing.
  • Understand the impact that ineffective digital marketing objectives can have on an organisation.
  • Understand how to set SMART objectives for digital marketing campaigns.

Unit 5: Using social media to market your business

On completion of this unit you will:

  • Understand what social media platforms are available and the features and benefits of each.
  • Understand best practices associated with social media marketing
  • Understand how to configure business accounts on social media platforms.
  • Understand how to use analysis tools on social media platforms.

Unit 6: Creating a business website

On completion of this unit you will:

  • Understand what key components a well-planned website has, and how they can be achieved. e.
  • Understand the importance of choosing the correct website hosting service.
  • Understand the importance of user experience (UX) when designing a website.
  • Understand the importance of website maintenance and why testing should take place before all changes are published.

Unit 7: Reviewing the effectiveness of your website

On completion of this unit you will:

  • Understand the customer conversion journey, and how this impacts the success of a website.
  • Understand digital marketing tools that are used to measure the success of the organisation’s website.
  • Understand how to interpret analytical data to improve the success of a website.

Unit 8: Search engine optimisation

On completion of this unit you will:

  • Understand how the different methods of internet search, and how their organisation can compete on each.
  • Understand what SEO is and the types of information search engines look for to positively rank a website.
  • Understand a range of SEO techniques, best practices and what impact non-compliance can have on an organisation.
  • Understand how to measure the success of SEO activities.

Unit 9: Paid advertising

On completion of this unit you will:

  • Understand what paid advertising is, why it is used, and the types of information required for successful campaigning
  • Understand a range of paid advertising techniques, best practices and the impact non-compliance can have on a campaign
  • Understand how to measure the success of SEO activities.

Unit 10: Email marketing

On completion of this unit you will:

  • Understand what email marketing is, why it is used, and the types of information required for successful campaigning.
  • Understand what factors and features need to be considered when planning an email marketing campaign.
  • Understand how to design and create an effective email campaign.
  • Understand how to review the effectiveness of an email marketing campaign.

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

At the end of each module after you have finished reviewing all the content there is an end of module assignment. This is accessed and submitted within our online learning platform. Once submitted your tutor will mark your assignment within 5 working days and respond with feedback.

After successfully completing this course, you will gain an Endorsed Certificate in Introduction to Digital Marketing from Training Qualifications UK.

Established in 2013, Training Qualifications UK are one of the most forward-thinking and agile Awarding Organisations in the UK. They work closely with both employers and providers to ensure learners receive qualifications that have impact in the workplace and help learners succeed in all walks of life.

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Frequently Asked Questions

There is a huge range of benefits to studying via distance education:


We believe distance education is all about convenience and flexibility. You can plan your study around your work or lifestyle commitments, so you’re only studying at times convenient for you.

Plus, you can improve your education without having to attend classes at a physical location. What’s more, with learndirect, you can study when and where you like without the stress of deadlines or time limits and complete your course at your own pace.


We don’t have the same level of high overhead costs (e.g. classrooms and large campuses) as traditional schools, colleges or universities, so we’re able to pass on these savings to you by reducing our course fees.


We offer over 650 home study courses for you to choose from, with an unrivalled selection of quality distance education courses accredited by some of the most respected awarding bodies in the UK.


You have access to a dedicated tutor who is an experienced professional in their field of study. Your tutor is totally committed to helping you succeed and is on hand to answer any questions you may have, no matter how big or small.

All of your course material is available 24/7, 365 days per year through our world-class learning platform you choose when and where you study!

Yes, all of our courses will come with a certificate once you have completed your training. This certificate will have your name on it, and the title of the training you have completed.

Each course is different, and each has its own time frame, but all of our courses are flexible so you can study in a way the fits you. All of our courses come with an Individual Learner Plan, this will help guide you and keep you on track for success.

Yes, built into your account is a messaging service, where you can send messages between you and your tutor, you can ask questions or talk about your work. You can also message other helpful contacts, like our Student Support Team.

All of our qualifications have different awarding bodies, and depending on the subject, they will meet different criteria depending on the level of the qualification and its content.

We typically use the OFQUAL register to help us benchmark our courses and ensure the education you receive is up to the relevant industry standards. If you would like to check a specific qualification, please contact one of our helpful advisers by calling 01202 006 464.

We have several options including 0% payment options, and options with very small deposits. Each course has different options, if you would like to discuss these options or a quote for a course, you can reach a member of the team by calling 01202 006 464.

If you make a mistake or get something wrong, there is no need to worry. Many of our courses allow you to retake units that may not have gone to plan. You will receive full support and guidance from your tutor before reworking a unit and submitting again, and you can do this without any additional cost.

As soon as you submit a piece of work your tutor is notified. This allows us to identify that you have work which requires their attention. While your tutor is marking your work you can move on to the next unit or section of your course so there are never any delays in your learning. Typically, with most of our courses, marking work takes less than 5 days depending on the size of the submitted item.

No, the price agreed when you start your course is all you pay. We ensure there are no hidden or additional unnecessary fees for your education.

Many of our courses include one or more of the following hands on aspects to enhance the online learning you will receive.

Many of our RQF courses include a placement, these placements are fantastic opportunities for you to secure a work experience placement in a relevant industry and get real on the job experience while you learn. For example many of our Teaching Assistant courses give you an opportunity to approach and work within a local school.

Time in our state of the art academy's for certain subjects, for example our Foot Health Practitioner courses run multiple hands on class based options in our bespoke learning environments.

Further to this some of our courses include practical kits for you to use while you study and even keep after the course! For example many of our Nail Technician courses include an extensive kit included with the course at no additional charge.

We encourage and welcome international students to join our learning community.

All of our courses are specifically designed to be delivered via distance education and home study, so you can complete your course from anywhere in the world. Some courses relate specifically to UK practice and legislation and in these cases all work must be presented accordingly. There will be no need for you to attend any physical location like a test centre or campus, unless your course has a 'practical' element to it.

Unlike traditional schools, colleges or universities there are no terms, semesters, or specified intake dates for our uniquely flexible distance education courses. Our system of continuous enrolment means that our students can enrol on any day and at any time of the year. This allows our students the freedom to plan their studies to fit in with their lifestyle or work commitments.

You can enrol easily and quickly by clicking on the ‘Enrol Now’ button on your preferred course’s page on our website. Simply complete the secure online registration form and we will do the rest. If you’d prefer to call us to enrol, please call 01202 006 464.

Our world-class learning platform is easy to use and presented in a simple to understand format. Once you’ve logged on you’ll be able to see your course, your content and how to complete your assignments. Everything you need is available through your personal learner portal.